Miele is a very strong consumer brand with brand in several areas.
One of them is their vacuum cleaner.
Promoting a new vacuum cleaner with an international developed campaign adaptable for national use was the assignment. – and the campaign should be multi channel.
A plant located in the former capital of Spain, Valladolid that produces self-heating cans with coffee, tea and latte….and an idea of making the production commercial.
That was the basic that was there before everything started when creating the brand from scratch. No name, no look and feel, no nothing! Create an international brand. That was the exciting task we were given before creating name, logo, packaging, design, identifying values and the core of the brand.